A&D ANNUAL 2021

Shruti Bansal

Shruti Bansal's work explores the amalgamation of experiential design with user experience and visual communication design, reflecting the concept of an Ayurveda-based holistic mind and body wellness solution for users across the globe. Her designs are inspired from elements of nature, and human interaction with nature — spatial, experiential, emotional, or ideological. The holistic wellness paradigm is experienced by the user through an interactive mobile application. It transcends into an offline experiential space with engagement activities that inspire new ways of living for the user. Shruti identifies herself as a specialised generalist with a passion for encouraging and inspiring a sense of self-awareness through every project she undertakes. Her past work experience of over a decade saw her as a visualiser, conceptualiser and creative director in the apparel, media and experiential industry. Inspired, she pursues the intricacies of user experience design, making a transition from service to product design, where she hopes to achieve life changing outcomes in creativity and design, especially in resolving real world challenges of humanity.