A&D ANNUAL 2020

Leo Yung

Leo Yung explores how design can reduce internet carbon emissions caused by video streaming practices on YouTube. Current behavioural research papers identify a difficulty in changing the public’s environmental habits through financial incentives, as it may devalue motivations for sustainable actions. During his practice, Leo has conducted various user-tests and adopted DiSalvo’s theoretical framework of adversarial design to provoke further discussion about the role of monetary motivations. The final outcome is a UX and UI design of an app that regulates user data demands through gambling; a form of reinforcement in psychology. His research introduces an unconventional form of financial incentive to probe further discussion about its relevance in environmental issues.